6th October  2020

 Presentations and links


Customer centric culture – the only sustainable competitive advantage

Olga Guseva, CX Expert - Integria Consult

Useful links:

MRI Tool

Dynamic spiral 

Customer Experience book 1

Customer Experience book 2

Professor Brown book

The secret to a long lasting community

Nina Bühlmann, Head of Marketing & Communication & Shervin Hosseini, Head of Customer Service - QoQA Services

Swiss CEX Study 2020 
Michael Grund, Head of Center for Marketing & Sales, Hochschule für Wirtschaft Zürich


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